Satyamev Jayate - Quantifying the impact

Aamir's new show - Satyamev Jayate - is the new hot thing.

• It's breaking all TRP records [1]
• It's trending on Twitter every Sunday - for more than 24 hours [2]
• It's got more than 3 million channel views on YouTube within two weeks
• About 780,000+ likes on Facebook and 26,000+ followers on Twitter. 

Any "social media expert" would be willing to give his hand & leg for those kind of numbers on a campaign under his/her watch!

Let's shift our attention away from the show itself, to the issues that the show is talking about. Here's what Google Insights tells us about female foeticide and child abuse (the issues raised in the first two episodes of the show):

Dirty "Pitcher" and Internet "Penetration" in India

The movie was quite a "jugful" - wouldn't you say?

Moving on to a serious note, can this be used to demonstrate how the Internet is penetrating (sorry, couldn't help the double entendre :) ) the tier 2 & tier 3 cities. Places where English is probably a poor cousin.

Good times for the Internet in India, I say. Except the rampant censorship on the rise. That, is pretty sad.