Monday, September 18, 2006

Friday, September 08, 2006

New high or new low?

I guess I'm astronomically late in getting to know about the bandwagon, but I noticed an ad in the Gomantak Times (for those of you who don't know -- that's one of the leading English dailies in Goa -- OMG!). The ad was about the ill effects of smoking and how to lead a tobacco free life and pointed you to the URL www.LowTobacLife.com. And just below that it said "A website on gadgets & gizmos, haute couture, books, lifestyle products, etc." WTF?!

A friend at office told me that it was a new form of surrogate advertising by ITC. A little googling led me to the Global Tobacco Control website, which claims that it actually is a new cigarette brand which causes no harm!

I don't know which is true, but (a) it's a fucking intelligent way to go surrogate and (b) it's a mean kick below the belt!