I guess I'm astronomically late in getting to know about the bandwagon, but I noticed an ad in the Gomantak Times (for those of you who don't know -- that's one of the leading English dailies in Goa -- OMG!). The ad was about the ill effects of smoking and how to lead a tobacco free life and pointed you to the URL www.LowTobacLife.com. And just below that it said "A website on gadgets & gizmos, haute couture, books, lifestyle products, etc." WTF?!
A friend at office told me that it was a new form of surrogate advertising by ITC. A little googling led me to the Global Tobacco Control website, which claims that it actually is a new cigarette brand which causes no harm!
I don't know which is true, but (a) it's a fucking intelligent way to go surrogate and (b) it's a mean kick below the belt!
My name is Vincent Nazareth. I am the Chairman of an organisation called Crusade Against Tobacco - a branch of the Neil Charitable Trust.
ReplyDeleteTwo years back at a Press Conference in Bombay, I had brought to the notice of the Press that GTC Industries had come out with a cigarette packet called Loe-tabac on which is written the word 25% less tobacco and less hazardous which is not allowed as per the Cigarettes Act, 1975.
Accordingly, I made a complaint with the Juhu Police station and ding-dangling an FIR was done against the GTC Industries and one person was arrested.
Today, 7th February, 2008, I have come to know that the copmany has come out with the same cigarette and I am asking the Juhu Police Station to arrest the Managing Director and the Board of Trustees immediately.
Regards
(Vincent)
mobile 9821161752