Tuesday, March 22, 2011

[Online advertising] Apollo Munich campaign on YouTube

A shout-out to the folks at Apollo Munich Health Insurance (and their agency) for coming up with this brilliant piece of online advertising - a medium otherwise fraught with extremely tactical, stale, and uninspiring creatives.

I recently came across the said ad while watching random videos on YouTube - killing time on a Sunday! Here's the ad placement:


And these are the key frames of the flash banner:


I wasn't planning on buying health insurance. I wasn't searching for health insurance. I was no where near any insurance product. However, the ad content was relevant to what I was doing - watching random videos on YouTube. That's what made me sit-up & take notice. And now I remember the brand which made this ad - Apollo Munich.

I'd love to know if the CTR on this particular creative was higher than the average YouTube sees on that placement. (I know - CTR is not the end-all of online advertising, but still...)

Do you know of any good (and original) examples of display advertising?
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1 comment:

  1. 3d marketingMarch 29, 2012 at 8:06 AM

    The way they get the viewer's attention makes it a very effective ad. However, I think it has a negative effect on the posted videos themselves. If people will be more aware that they are wasting their time watching random videos, how would the video owners feel?

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