I really love Blackberry Playbook's outdoor campaign. They're all over the airports and communication at each spot has been designed according to the context. I spotted this sign at the Delhi airport departure terminal - as soon as you walk out from the plane, into the terminal. Brilliant message for the context!
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| The message reads - "That laptop bag. Heavy, isn't it?" |
Close on its heels was this outdoor ad by Google. Bang above the luggage conveyor belt. The baggage that Google is referring to is the tech infrastructure required to keep your business running. Lose it & move to hosted Google apps. Brilliant, yet again! Unless you've actually lost your bags - either case, hard to forget this ad :-)
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| "Some baggage is worth losing" - An ad by Google for its hosted business solutions |
This outdoor spot by Gorbatschow Vodka is as bizarre as they come. What was the brand/marketing manager thinking? "Pole dancer by night. Mother by day. Whoever you are, be pure." Seriously?
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| "Pole dancer by night. Mother by day" - WTF! |
This one was spotted at Laxmi Nagar, Delhi. "Good Looks Beauty Parlour. A Female Stoppage" 'Nuff said!
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| "A Female Stoppage" |
And this one take the cake. From the Lucknow airport. I've been to many airports in India, but have never, ever come across this sign anywhere else!
"Please don't put your kids on baggage conveyor" Imagine what a shock the baggage handlers on the other side must be getting :) It happens only in UP!
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| "Papa, papa - jhoola ghumao!" |
