Interesting outdoor advertising & signage

I really love Blackberry Playbook's outdoor campaign. They're all over the airports and communication at each spot has been designed according to the context. I spotted this sign at the Delhi airport departure terminal - as soon as you walk out from the plane, into the terminal. Brilliant message for the context!

The message reads - "That laptop bag. Heavy, isn't it?"

Close on its heels was this outdoor ad by Google. Bang above the luggage conveyor belt. The baggage that Google is referring to is the tech infrastructure required to keep your business running. Lose it & move to hosted Google apps. Brilliant, yet again! Unless you've actually lost your bags - either case, hard to forget this ad :-)

"Some baggage is worth losing" - An ad by Google for its hosted business solutions

This outdoor spot by Gorbatschow Vodka is as bizarre as they come. What was the brand/marketing manager thinking? "Pole dancer by night. Mother by day. Whoever you are, be pure." Seriously?

"Pole dancer by night. Mother by day" - WTF!

This one was spotted at Laxmi Nagar, Delhi. "Good Looks Beauty Parlour. A Female Stoppage" 'Nuff said!

"A Female Stoppage" 

And this one take the cake. From the Lucknow airport. I've been to many airports in India, but have never, ever come across this sign anywhere else! "Please don't put your kids on baggage conveyor" Imagine what a shock the baggage handlers on the other side must be getting :) It happens only in UP!

"Papa, papa - jhoola ghumao!"

How to announce an acquisition to customers?

Learn from Wufoo.

It's very rare that an email notifying you about a merger/acquisition makes you smile. Makes you care. Does a good job of explaining what's going on. And does all of this in plain English, not corporate-speak.

That's quite a lot for an email to achieve. But that's exactly what this email from Wufoo did.

How a small change in link text led to 45% increase in customer re-engagements

The emails given below were sent to customers who hadn't been transacting on Cleartrip's site for a long time – potentially lost customers. We wanted to understand why they weren't transacting with us any more through a one question survey.

One of the emails received 45% more survey responses than the other. Can you guess which one?

One link-off read Spare a minute to let us know ».

The other, Answer one simple question & let us know »

Both the links reinforced the fact that the survey was short and would not take very long to complete. Yet, it was the second link text – "Answer one simple question & let us know" – which led to more responses.

That's right. One small change led to a 45% increase in lost customers re-engaging with our brand & giving us an opportunity to win them back.

Any theories as to why the second text performed better? Respond in the comments below.

The email salutation was personalized with the recipient's first name. The only difference in the email templates was the text of the link which led to a very short survey form - everything else was identical.