Satyamev Jayate Impact : Interest In Issues Piqued By 7x!

Following up on my first post on the impact of Satyamev Jayate I'd like to begin with a serious, serious errata. In the previous post I calculated the percentage rise in search volumes incorrectly. Here's the real impact Satyamev Jayate had in raising awareness around the issues in focus:

Female foeticide: Searches rose by 610% (!) the week the first episode aired. That's a whopping 7x increase in the average search volume. However, the interest has steadily declined over the past 3 weeks and is now about twice the average interest before the show. I'd say that's still an amazing achievement. Sustaining the countries interest in an issue for 4 weeks at 2x (and more) its regular interest is legendary.
Child abuse: Again the interest/searches increased by 610% in the week the show aired. Even now the general public is showing 2.5 times more interest than before the show aired.
Dowry/NRI brides: Interest increased by 150% initially and is down by 40% the next week itself.

Here's what the search volumes (on Google) for these issues looks like. [1]

Finding a keyword/search-term to adequately represent the fourth episode is a bit of a challenge. "Medical malpractice" and "medical negligence" had very little search volume, both, before and after the episode. The closest that I could come up with was generic medicines. However's that is showing an unbelievable rise of 3,000% (yes, three thousand!) based on partial-week data. So, I'll talk about it next week when complete data is available. Any ideas on what else could represent the issue discussed in the fourth episode?

Here's what happened elsewhere with Satyamev Jayate in the last two weeks:

YouTube channel views increased by 1.6 million. I'm pleased to report that it beat Kolaveri Di this time, which grew only by 1.4 million in the same time period. However, the tally remains at 4.6 million vs 56.4 million.
Added about 14,000 followers on Twitter as against 71,000 added by Poonam Pandey in the same time period. Score: 40,000 vs 231,000. (Figuring out how Poonam Pandey managed to attract so many followers is an exercise left to the reader)
260,000 more people liked it on Facebook, with SMJ now proudly proclaiming that it has crossed a million likes on its FB profile.