Showing posts with label rainbow. Show all posts
Showing posts with label rainbow. Show all posts

Wednesday, January 17, 2007

Rainbow FM: Rocks!

FM Radio -- the only saving grace of Mumbai. Minus that, the 30 min commute in the crawling traffic, amidst the early morning smog, would be a major pain in the ass!

And the crown jewel, of the eight or so channels my borrowed T.Sonic 610 receieves, is the unheard of government operated channel called Rainbow FM. Seriously! The best collection of music (the early morning english show, late afternoon ghazals, evening english show, etc.); the hourly news round ups in Hindi, which remind you of medium wave radio; sensible RJs; and lack of advertisements.

While Rainbow FM is busy concentrating on music, other channels are busy putting up posters in the Mumbai local trains, coming up with funky radio ads, and playing "Crazy Kiya Re" for the three-millionth-twenty-two-thousandth-three hunderedth-seventy-second time!

The only thing that I'm afraid of is Rainbow FM "going the Go FM way." I hope not! But the lack of advertisements means that it's inevitable. Unless the government keeps subsidising the channel to preserve the "culture of good music." Seriously, if the government can dole out subsidies for Haj pilgrims, this is a much better thing to subsidise IMHO!

If you're in Mumbai give Rainbow FM (107.1 MHz) a shot -- you'll love it!