At Goa, priorities are straightforward

Pehle duvva, aur fir daaroo. Nothing in between.

[Spotted at a beach shack at Ozran beach, Goa]

Main ZINDO balm hui...

...darling tere liye!

Move over Zandu balm, the new & improved Zindo balm is here :)

[Spotted at a general store in Goa.]

I'm sure you would've seen your share of candies & chocolates, which look same-same, but different. 'Much' instead of 'Munch'. 'Ecloors' instead of 'Eclairs'. 'Beamer' instead of 'Boomer'.

How does this work? How much extra money would the retailer be making to agree to such scams?

Who says offline advertising can't be contextual?

Spotted at a Delhi Metro station - bang opposite an escalator exit. Brilliant use of tying context with a campaign message.