The event was supposed to create a furore in the media - Evalueserve was supposed to get a lot of coverege resulting in a lot of brand equity for the company. But sadly enough the entire trip has been a damp squib. I could come up with only three news articles regarding the event and none of them even mentions Gurgaon, leave alone Evalueserve.
I guess I should get used to such conversations:
Them: Where do you work?
Me: At a firm called Evalueserve.
Them: Eval... what?
Me: E-Value-Serve.
Them: Oh, E-Serve?
Me: No, that's different. E-Serve and Evalueserve are not related.
Them: Is it a BPO?
Me: No, it's a KP... we're into knowledge services.
Them: What do you do there?
Me: I'm into Intellectual property, you know - patents, copyrights, etc.
Them (thinking): Poor fellow, could not get a decent job in Infosys or TCS even after IIT.
From L to R: Sweden's King - Carl Gustaf, Evalueserve's COO - Ashish Gutpa, Unkown, Unkown, Evalueserves CEO - Marc Vollenweider
Marc doing the honours. I wonder if either of them knows what that piece of cloth is for ;-) (PS: Neither do I!! Anyone care to explain what this symbolizes?)
Marc giving a speech. We weren't allowed to attent the conference, so don't know what it was all about - but this guy is an excellent speaker!
Well, expectations in Evalueserve were too high. It was already pretty damn unhoped-for that the RTM would visit them. So hoping to be mentioned in the press as being a major protagonist in the visit was too much. Press coverage was not really extensive on this, but I tend to think that the most important thing was to display a "bella figura" to those 40 CEOs and influential people from the delegation.
ReplyDeleteI still think it was quite a good PR event.
hehe.. even i am sick of trying to tell people what exactly my company is about.. but then nevermind :)
ReplyDeleteworked there for almost a year .. the place is beyond crazy .. good piece on the visit
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