Satyamev Jayate Impact : Interest In Issues Piqued By 7x!

Following up on my first post on the impact of Satyamev Jayate I'd like to begin with a serious, serious errata. In the previous post I calculated the percentage rise in search volumes incorrectly. Here's the real impact Satyamev Jayate had in raising awareness around the issues in focus:

• Female foeticide: Searches rose by 610% (!) the week the first episode aired. That's a whopping 7x increase in the average search volume. However, the interest has steadily declined over the past 3 weeks and is now about twice the average interest before the show. I'd say that's still an amazing achievement. Sustaining the countries interest in an issue for 4 weeks at 2x (and more) its regular interest is legendary.
• Child abuse: Again the interest/searches increased by 610% in the week the show aired. Even now the general public is showing 2.5 times more interest than before the show aired.
• Dowry/NRI brides: Interest increased by 150% initially and is down by 40% the next week itself.