It's very rare that an email notifying you about a merger/acquisition makes you smile. Makes you care. Does a good job of explaining what's going on. And does all of this in plain English, not corporate-speak.
That's quite a lot for an email to achieve. But that's exactly what this email from Wufoo did.
Email Subject: Holy Donkey Kong! SurveyMonkey Acquires Wufoo!
In the very first paragraph it gives it straight to you – Infinity Box Inc. getting acquired by SurveyMonkey. (A little bit of lawyer-speak there with "definitive agreement" & using the legal company name – Infinity Box, but that's just about it).
Second paragraph details what is means "for us" (Wufoo). Third paragraph explains what it means "for you" (the customer). Fourth paragraph links off to a blog post & an awesome FAQ for more details.
Next comes three paragraphs about how data is going to be shared between the two companies and the fact that both have similar privacy policies. The following paragraph explains this again in plain English:
"We want you to know that neither we nor SurveyMonkey is going to start doing anything sketchy with your personal information like selling it to third parties without your permission. However, if you’re a subscriber to the Wufoo newsletter, you may receive email directly from SurveyMonkey in the future about its products and services."In fact, Wufoo is a great example of what I call a product with a character and they demonstrate that beautifully with the content of this email. A simple & direct tone with tongue-in-cheek humour thrown in. Just in case you didn't get it, the dinosaur represents Wufoo & the monkey represents, well, SurveyMonkey. (Check out Wufoo.com and hover your mouse on the "Login" link on the top-right of the page. Sweet!)
Subject line, body copy, images, and concept. Everything - just brilliantly executed.
PS: Just in-case you missed, scroll-up and read the subject line of the email again. I'd be really interested to know the open-rate they got on this email.
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